Times have been tough recently for the Newspaper business. Remember when major cities had at least two competing newspapers, and each newspaper company usually had both morning and evening editions? If you're under age 40, you probably don't. The newspaper business has been in decline for some decades, but internet technology has recently speeded up the decline.
Countless free news websites are siphoning off newspapers' former paying subscribers, Craig's List has ruined classified advertising for newspapers, and printing and other production costs continue to rise. Long time columnists are quitting to publish their own content. This gloom and doom can also be applied to the magazine business. Is there any good news out there for the publishing world?
iPhone apps may help newspapers to rise again or at least maintain themselves while they reinvent and regroup. Newspaper iPhone apps can bring a leading edge technology to an industry many consider tired and old fashioned, maybe even comatose. What an iPhone app can do is bring the newspaper and its content one step closer to the customers, who are able to personalize and share their favorite news content and read it anywhere they are, even offline.
iPhone apps can help newspapers add a social networking feature to their publications and give an advertising sales force something new to talk about with potential advertisers instead of dwelling on declining circulation numbers.
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